Search and Mobile TV
Posted by Michael from Seattle, WA, US on February 28, 2007
What impact will search have on Mobile TV consumption? How will content as it relates to Mobile TV get discovered? What actions are needed to enable content discovery?
Search is a defacto standard for web browsing and content consumption via the web. This has become the primary solution for long tail economics. Mobile search has limitations because of several factors; size of device, screen, input restrictions, etc. The onus thus is on "us" the industry specialists, to provide content in an easy to reach and consumable format. Using the information provided by the user, we can make sure that the right content is delivered to the right person. The search experience on a mobile device must be in tune with the user. So when search for content as it relates to Mobile TV, - there are 2 things to consider,
1. Learning about the user and from the user
2. Finding content for the user, rather than searching it
