Advertising & Mobile TV
Posted by Chris from Plano, TX, US on February 27, 2007
Will mobile TV eventually move to an advertising-supported model that is free or almost free to users? Will those ads be interactive in some way?
Advertising in a Mobile TV context will be a way for a service provider to subsidize some part of the content. Premium value content is expected to be paid for in larger extent and the acceptance of ads will probably be lower for this content. The ads in Mobile TV provided on a cellular network, could be made interactive and targeted ( on user and geographic knowledge) as trialed in Norway currently with NRK . These capabilities are a compelling proposition to bring to advertisers as the impact and value of the ads increases as the receiver is better known.
